You're running for President, for goodness' sake.
You know you have to get more votes than the conservative base can deliver by itself. So you have to appeal to the independent/middle/undecided/leaning voting public ... and maybe even some Democrats. And when - IF - you win, you will be President of us all. So we all have a stake in learning more about you. I, for one, am willing to meet you on your terms. As I understand your terms ...
You are running on your business experience. You have had considerable success, measured by the American dream of enough money to live a comfortable life and provide for your family. Your experience as governor is relevant, too, whether you're running on the things you did or away from them. You said and did many things as governor of a liberal state. There are too many video and audio clips to slip, slide and duck without undermining your credibility. So say forthrightly what you learned as governor, what your successes were, what you'd do differently. You can change your mind, of course; we all do. But you need to deal credibly with your service in public office. (Your late entry to head a floundering, ethically challenged Olympics may also count as experience ... but if you rely on that, you need to deal squarely with those issues, too.)
Help us along here.